One Sunday morning on a neighborhood court, George, 25, missed the best move because no one was filming.

That evening, he sketched a small rectangle in his notebook: a camera that hangs from your neck, needs no hands, and takes no thought. In the weeks that followed, he tested it between sweat and asphalt—lighter, simpler, stripping out anything that slowed the game.

When it finally came together, he knew it was right: you play, it tells the story. That’s how the camera built for action was born—you live the moment, it keeps the rest

George , Founder